Anyone can learn to grow their business online with GetResponse.
Some of you can even make an extra income by helping others grow their businesses.
Nowadays, a variety of social media platforms and websites are used for online product promotion. Another underutilised kind of web marketing is email marketing.
Email communication with customers provides a number of clear benefits over other marketing channels. GetResponse is an internet platform that offers automated email marketing tools to help you grow your business online.
Why choose email marketing?
• Targeted audience and
loyal customers
• Automatic response
• A/B Testing
• Professional outlook
for business growth
• ROI of email marketing
1. Targeted audience and loyal customers
Marketing emails to an audience with a higher conversion rate. Since emails are opted by the audience themselves who are interested in the marketed products or services. Regular email marketing campaign amongst audience with different deals helps you to serve and attract loyal customers.
2. Automatic response
Automatic email responders sends a response based on users behaviour or selected condition. The use of filters in responders helps you for even more precise targetting.
3. A/B Testing
Emails with varied subject lines (such as "A" and "B") and content can be sent to different audiences and tested to see which performs better in terms of conversion. Consequently, excellent content for your business growth is ensured.
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4. Professional outlook for business growth
In an email marketing campaign, compelling headlines and well-designed content help to give it a professional touch, which in turn grabs your clients' attention and helps you establish trust.
5 . ROI of email marketing
Email marketing continues to provide
organisations an astonishingly high return on investment year after year.
The average return on investment (ROI) for email marketing is 122 percent, which is more than 4 times greater than other marketing formats like social media, direct mailand paid search, according to studies by
DMA and Demand Metric.
GetResponse as an email marketing and automation tool
GetResponse is a powerful, user-friendly tool for email marketing, page creation, and marketing automation. It helps businesses to grow audience by generating new leads, engage with customers with targeted online communication and boost online sales.
As an email marketing tool GetResponse offers:
• Newsletters
• Autoresponders
• Automation emails
• Perfectly timed email
• Automated blog digest
• Transactional emails
Newsletters
Send one-time email broadcasts with updates and special offers.
Autoresponders
Create automated email sequences to keep track of and nurture your audience.
Automation emails
Design and trigger action-based, automated emails to engage and sell.
Perfectly timed emails
Deliver emails at the right time with Perfect Timing and Time Travel delivery tools.
Automated blog digest
Spread the word about your blog by emailing and posting about it on social media.
Transactional emails
You can utilise SMTP triggered emails to
send receipts or reminders with the premium add-on.
Designing Emails
Getresponse offers user-friendly design tools and superior email delivery. Explore the large collection of free, expertly-designed email templates to save time and money. A vast library of free shutterstock pictures and GIFs is also available to boost your design.
As a marketing automation tool GetResponse offers:
• Prebuilt workflows
• Capture and convert new leads
• Sell more with less effort
• Build connection
Prebuilt workflows
Use it to create your own automations
quickly, save time and resources, or use it for specialised campaigns.
Capture and convert new leads
Send automated emails to all new subscribers and nurture them with relevant offers
Sell more with less effort
Automatically reach cart abandoners or suggest goods that your clients adore.
Build connection
Create marketing automation workflows based on information about and activity from clients. Deliver tailored marketing experiences with it.
Getting started with GetResponse
1. Visit the site GetResponse and click sign up.
Enter your information above, being careful to use a secure password that is simple for you to remember.
2. You will then be prompted to provide your address in order to proceed. Add your office address if you have a distinct company address.
3. Your dashboard has a quick action section which displays important tools of GetResponse.
You can easily change the quick action tools as per your requirements.
Below the quick action a section of widgets is displayed
Also you can add a new widget such as List size, Signup source, New contacts, Blog update, Autoresponders, Workflows, Form, Website Page and Landing page, etc.
For now add list size, new contacts, workflows and newsletter to your widget. Also feel free to access other widgets.
4. Under contact section in the list field you can change a number of settings for your email to be sent.
Your list field contains the contact information of users subscribed to your email marketing campaign. Also you can have different list field with a set of different contacts.
You can add logo and list description in the general tab.
You can change subscription rules in the subscription tab.
You can change the contents of the various emails to be sent.
Finally you can also upload contacts in the list field manually or using a external csv file.
5. In order to grow your contact list there are two ways, signup form and landing page.
Creating a form
In the quick action section click on create form.
The above toolbar is displayed. In the list wizard section there are number of predefine templates. Choose a template based on your purpose for signing up a subscriber and continue.
Next you will be prompted to add any necessary changes in your design or change form details. Once you publish the form you will receive a javascript code which you can embed in your site or blog.
Creating a conversion funnel and landing page
There are two types of funnel, lead magnet funnel and standard opt in funnel.
In lead magnet funnel a subscriber is offered something in return for exchanging their email id such as a special offer, ebooks, etc.
Whereas in standard opt in funnel a subscriber is not offered anything in exchange for email id.
Comparing a lead magnet funnel to a regular opt-in funnel, the response is better.
So, in the create funnel section, select the lead magnet funnel. Choose what you have to offer as a lead such as an ebook, or pick from a selection of preexisting lead funnels in exchange for subscribers emails.
Next you need to follows the above mentioned steps to complete the lead funnel creation steps. Create a landing page, download page and welcome page by choosing from a range of preexisting templates. Finally you will be prompted to fill details of an autoresponder.
Once you complete the steps for creating a funnel, in the list field section you will find an extra field list which contains the name of your conversion funnel. Any new contacts added through lead funnel will be added in that list.
6. Email can be sent in three ways:
• Email newsletter or email broadcast
• Autoresponder
• Automation
In the email marketing section tools, you can create newsletter or broadcast.
Newsletters and broadcasts are one time email. Whereas autoresponders and automation are sequence of emails.
Automation emails are triggered on response to a subscribers action on the landing page or and lead page.
Create automation and autoresponders according to your preference.
Conclusion
If you've been putting your strategy on autopilot or ignoring email marketing, it's time to change that.
For marketers willing to learn how to do it properly, email marketing and automation provided by GetResponse offers enormous rewards—and it doesn't have to be difficult.
Which online marketing platform do you use to grow your business online ?
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